I’m sure we don’t really have to sell you on the idea of video, do we? We didn’t think so.
But when pitching the idea of video to your team, your stakeholders or your boss, having some stats behind you can make all the difference.
So we’ve put together some of the most concrete reasons why video marketing is the way forward:
People watch over 1 billion hours of YouTube video content every single day.
That equates to billions of people, around the world, every single day. A lot of these videos will, of course, be produced by brands – we know that video is capturing people’s attention more than ever before, and now is the time to be part of it. [1]
YouTube now reaches more viewers than any TV channel.
As more people opt to spend their screen time on social media platforms and streaming services like Netflix, TV as we know it is seeing a decline. Although TV advertising still has some merits, it is no longer the gold standard that it was once regarded as. TV viewing habits these days usually involve multiple screens, hence why viewer attention rates are now much higher on YouTube than TV. [2]
66% of consumers would rather watch a video about a product than read about it.
We’re all getting lazier. Ahem. I mean, busier! For many people, it is a no-brainer whether they would rather read four paragraphs of information or watch a 60-second video. Making the switch to video could be the key to capturing and keeping your target audience’s attention. [3]
89% of marketers say that video gives them a good return on investment.
Marketing is maths. Your promotional films, your testimonial videos and your social media adverts absolutely have to show some return. That might come in the form of customers, leads, subscribers or engagement. But compared to many marketing mediums, video is seen a much more measurable, and therefore more reliable, form of marketing. [4]
96% of people have watched a video to learn more about a product or service before they buy.
And finally, we see why so many marketers are having success with video. This behaviour of looking online for videos before purchasing is not going away, and is only set to increase. We as a society are obsessed with the amount of information we have at our fingertips, whilst simultaneously often not having the time or inclination to read lots of information! Instead, we watch a video. Use this to your advantage. [5]
Like what you’ve read? Make sure you’ve checked out our latest blog posts for more video marketing tips, or get in touch to learn how video can really work for your business.
