So you’ve set up a swanky new coworking space: the fancy coffee is hot, the houseplants are thriving and the scatter cushions are perfectly placed. Now you just need to fill it with people!
In this blog post, we’ll give you a few ideas to help bring those coworkers flocking to your door…
Set the tone
We’re used to finding out pretty much everything about a business online before we even venture out into the real world to experience it – so give the people what they want by providing as much information as possible about what to expect from your coworking venue.
People buy based on those intangible things that just give somewhere a ‘vibe’, and this is where video really excels. The general feel of a place can be hard to convey through text and images alone, but video allows you to give someone an immersive experience that as close to real life as possible.
Here’s how a first-person-view drone tour could be the perfect way to help people tour your space…
Get found online
There are people out there looking for exactly what you offer, so make sure they find you. By using SEO to optimise your website for search engines, you’ll help the likes of Google and Bing to deliver prospective clients straight to your door; tactics like content marketing, optimising your metadata and images, and using a blend of text, image and video content to enrich your website can make it happen.
Once you’ve got people to your digital home, make sure they’re actually booking, too, by optimising your site for conversions. Here are our top tips for optimising your online conversion rates using video.
Be unique
The market for coworking spaces is getting more and more crowded, with flexible workspaces more in-demand than ever. So shout your USPs from the rooftops! Define your brand, and consistently use it to emphasise what makes your space so special.
You’re competing again other (cheaper) options, too, so use your marketing content to show people why working at your coworking space is a million miles better than working from a coffee shop, a library or a spare room. Whether you’re offering luxury meeting spaces, ultrafast WiFi or endless social opportunities, make sure you’re spelling it out!
Harness social media
Using the power of social media allows you to bring your business to the place where people are spending a LOT of time. Create a niche within your local community, tap into local LinkedIn groups and build a buzz around after-hours events with strategic social media content.
With Instagram favouring Reels, and TikTok worming it’s way into everyone’s consciousness, video is the way to go when it comes to creating social media content that gets you seen (and heard). If you don’t fancy going down the DIY route, no stress – get a series of professional social media videos made instead.
Showcase social proof
It’s no longer only restaurants and hotels that we check reviews for before visiting – social proof can now make or break everything from fitness classes to financial advisors. Coworking spaces are no different, so make sure your Google Business profile is up to date, ask your happiest clients to leave their thoughts, and amplify the best ones.
Here’s an example of a video we made for creative hub The Jointworks which does exactly that…
If you’re looking to take your coworking space to the next level, video is the perfect way to bolster almost all of your marketing channels. At Life Media UK, we’re lucky enough to work with some of the biggest names in office design and fitout, so shooting a stunning space is second nature to us now – and our techniques are constantly to stay ahead of the game.
To find out how video could work for you just talk to our team today – we’ll give you a quote, a few clever video ideas, and show you how strategic video can really make an impact.
