It’s official – artificial intelligence is taking over almost every area of our life. While AI can’t quite replace real life expertise, here are 5 ways to use it to your advantage within your video marketing strategy…
Writing a script
Give an AI copywriting tool like Chat GPT the right prompts, and it can be used to put together a decent outline for a video script. To make it a script that actually resonates with real people, it will of course need a human touch to bring it to life – but when it comes to saving time, AI copywriting is a great way to get more out of your resources. You can also reverse the process and use AI to check your grammar and punctuation, or add relevant subheadings and references.
Asking ChatGPT to create a script gives you a result something like this; while it’s not the most creative script, it’s definitely a helpful base to build from:
Creating prompts and questions
AI is a handy way to save time when it comes to creating a list of questions to ask in an interview or testimonial video. If there’s a certain response you’re looking to capture on film, using an AI conversation tool or content generator can help you to find the simplest, most straightforward way to get it. Equally, if you’re keen to get as much content as possible on a certain topic, you can use AI to quickly generate a list of relevant questions to ask your video subject, giving you more time to prep for the shoot.
Here’s an example of how ChatGPT responds when asked to create questions for a testimonial video…
Sparking ideas
Speed up your creative brainstorming process by getting AI to do the initial legwork – give it a quick brief, and the technology can be used to churn out a range of ideas to spark conversation and shape your creative session. While it’s unlikely that AI is able to create a winning creative concept just yet, using it as a tool to save time and create talking points is a smart way to save your brain power for coming up with those big ideas.
Asking ChatGPT for creative ideas isn’t going to give you anything ground-breaking, but it can create some handy hooks to build your ideas on:
Adding captions
AI generated captions are nothing new, with the familiar technology having been used in the clunky auto-generated subtitles on terrestrial TV for years. Caption generators are now more accurate than ever, making it quick and easy to make your social media videos and online content more accessible for all audiences. If you’re not sold on the need for creating captions and subtitles for your video content, here’s why captions are so essential, and here’s how to do it!
Streamlining distribution
When it comes to distributing your newly-created video across your marketing channels, using AI to your advantage can save your time and brain power for the jobs where it’s needed most. Briefing an AI content generator to write social media captions, SEO-friendly blog post titles or email campaign subject lines might not get you a perfect response-driving result, but it can get you half way there – ready for you to apply your expertise to finesse things to perfection.
Here’s how ChatGPT responds when asked to create a social caption. Room for improvement, but the hashtags are useful, and it certainly brings an excited tone of voice to the copy…
There’s still a big gap which AI cannot replicate, and that’s an authentic human experience. AI is about enhancement, rather than substitution; we still need to bring our own creativity, values, life lessons and tastes to what we create to make it ‘real’ enough to actually resonate with an audience. Which is something that, for now, AI is unable to convincingly do.
If you’d like a (human) team to bring some real expertise and creativity to your next video project, you’re in luck – we’re here to help. Just get in touch to get started.
