How we manage a busy content agency

4 Jul 2024 Behind the Scenes

Many people believe that running a successful content agency requires relentless hard work and long hours.

However, this isn’t the case for our team.

Contrary to popular belief, our approach emphasises efficiency and balance, rather than overwork.

Our Director doesn’t work weekends and rarely works more than one evening a week. This schedule allows for important personal commitments, such as taking his daughter to nursery twice a week, enjoying a weekly date night and visiting his mother regularly.

The secret behind this balanced lifestyle isn’t waking up at 3am, listening to audiobooks at double speed, or micro-dosing. The key lies in the strategic partnership with Eto & Flow, a team of workflow-optimising experts who provide indispensable support.

Statistics show that business owners can reclaim up to 20% of their workweek by delegating administrative tasks to virtual assistants. This translates to an entire day each week that can be redirected towards high-value activities or personal time.

The team at Eto & Flow manage the myriad details of Sunjay’s professional and personal life, enabling him to achieve significant productivity without sacrificing family time or personal wellbeing. This setup ensures that when his daughter wants to read a book, he can stop working and give her his full attention. (NB; her current favorites are Feminist Fairytales and My First Colours, which she is thoroughly enjoying).

This level of freedom and balance isn’t something everyone can claim. While financial wealth is one measure of success, the ability to control one’s time and priorities is an equally valuable form of wealth.

Sunjay’s lifestyle, and the pace of our business, would be impossible without the exceptional support of these dedicated virtual administrators. They are the backbone of our agency, allowing for a seamless operation that maximises both productivity and personal fulfilment.

For those struggling with never-ending to-do lists and the constant feeling of time slipping away, reaching out to Eto & Flow could be a transformative step. With the right support, you too can achieve a balanced and highly productive life – we can’t recommend it enough.