It’s the challenge that every business has to face – how can you keep your product or service in front of potential customers all year round?
Churning out regular video content just to hit monthly targets won’t cut the mustard. Coming up with engaging video marketing content month on month out isn’t easy; making sure that that engaging content reaches the right people at the right time is even harder.
Add to that the challenge of making your marketing budget last all year long, and it can feel like you’re constantly fighting a losing battle! All is not lost though… regular, high quality video content doesn’t have to break the bank, as long as you prioritise the right things.
Regular, professional video content for £500 a month?
The worst thing you can do for your business is churn out marketing content week-on-week just to hit the numbers.
If it doesn’t come with the right messaging, it’s just money down the drain. In fact, poor, disengaging content will actually be damaging to a brand. The bottom line is, you just won’t get the results you’re looking for if you treat it as a tick-box exercise.
That being said, we know how difficult it can be to produce quality, effective video content month in month out. It can be incredibly costly too! That’s why at Life Media UK we’ve developed a ‘pay monthly’ video production package, which provides your business with new, regular video content every month, ready to use on your website and social media channels.
Starting from just £500 a month for bespoke content, shot and edited solely for your business, it’s a cost-effective way to benefit from the experience and expertise of a professional video production company that not only understands your business, but crucially the customers you are trying to sell to too.
Reach vs. making an impression
Here’s the truth: getting your offering in front of as many people as possible alone isn’t going to reward you with easy sales for the rest of the year. Flood your online platforms with daily video content and the number of times your post is displayed on your customers’ feed might rocket, but that doesn’t mean engagement will.
Truly effective content will resonate with your audience and persuade them to take action – whether that’s engaging with your video, visiting your website or buying your product or service.
On top of that, every bit of content you put out there is a chance to develop trust with your customers and build a reputation that makes your audience feel confident to buy from you. Video is a great way to communicate your brand values, along with the style and tone of voice you want to reflect in your marketing, so don’t waste that opportunity.
This is about developing a long-term strategy that will win you new business again and again; even if you’ve been lucky enough to achieve one viral video, that alone is not going to sustain your marketing for the next 12 months.
Consistent, quality content is key
For every bit of content you are putting in front of your potential customers you need to be thinking about what they need to see to elicit the response, “I could do with that”, or “I’d like to know more”.
Placing the customer first and seeing your product or service from their point of view is the difference between marketing videos that sell and those that just look good. Remember, your marketing is never about you, it’s about your customers and what they want, …and your marketing videos are no different!
If you’re planning to use your video online and across multiple social media platforms, it’s crucial that your content strategy aligns across them all. The more consistent you are with your video content, the more recognisable your brand will become.
Creating regular videos doesn’t have to mean you’re limited with the type of content you put out there either; here at Life Media we produce a range of different types of videos for our clients that include corporate videos, training videos, product videos, recruitment videos…the list goes on!
Each one serves a purpose, and each one (when done right) can have a significant impact on your marketing results.
Would you like to find out more?
If this sounds interesting to you and you’d like to learn a bit more about how we can help you to sell to more customers using video content, feel free to get in touch – we’re always up for a chat and would welcome an opportunity to speak with you. And remember, it’s a pay-monthly service, so you won’t suffer a big hole in your cashflow!
