Video can be one of the most effective ways to market a product, whether you’re launching a new product or promoting an existing one. Video allows you to showcase the features and benefits of your product in an engaging way, making it a natural fit for product marketing.
Here are just a few of the many great reasons to amplify your product marketing with video…
The benefits of marketing your product with video
Boost your rankings
Google and YouTube are the two most popular search engines, and they both love video – so if you want to get your product in front of your target audience, video marketing is a great way to do it!
Videos can be used for SEO (search engine optimization), helping you to rank higher in Google’s search results and get more traffic from people looking for products just like yours. Videos can also be used in ads on social media platforms like Facebook or Instagram, where paid video ads can nestle alongside organic content seamlessly.
Captivate your audience
Stats show that video content is much more captivating than text. We are visual creatures, and we’re hardwired to pay attention to moving things!
With today’s short attention spans, we’re all more likely to watch a short video than read a lengthy article – so if you want your product to be seen and heard by your audience, then video is the way forward.
Video can also help clarify what you’re trying to say in your written copy: it explains concepts faster, gets people engaged more quickly and makes them feel like part of the experience, rather than just reading about something from afar. Video allows you to deliver a blend of educational and inspirational content, as well as more sales-forward content, allowing you to add value to your consumers at every stage of the sales funnel.
Get seen
We’re all watching more videos than ever before, from how-to tutorials to actual TV programming.
People in the UK now spend over five hours a day watching video, and that number is expected to continue growing as consumer behaviour shifts towards watching videos online instead of using traditional media outlets like television or newspapers. Putting your marketing content in the form that people want to consume just makes sense!
Get shared
Video is highly shareable; according to LinkedIn, social video generates 1200% more shares than text and image content combined!
As marketers, one of the best ways to boost brand awareness is through social media platforms like TikTok and Instagram, where people are constantly looking for new things every day – if we can fill their feeds with something useful, relevant or entertaining, the chances of getting shared to a whole new audience are high.
Boost conversion rates and sales
Video is a powerful tool for increasing conversion rates; by connecting with customers on an emotional level, and showing them real people using your products in real life situations, this allows users to see what they’re buying and who they’re buying it from.
Video makes it easier for people to understand the benefits of your product, which can be particularly useful if they’ve never heard of or tried what you’re offering before, allowing you to enhance every stage of your customer journey.
How to create a successful product marketing video
Now that you’re sold on the power of video, here are our top tips for getting the most out of your product marketing strategy…
Identify your target audience
Before creating your video, you need to know who your target audience is; understanding their needs and interests will help you tailor your message and create a video that really resonates with them.
Develop a script
A good script should highlight the key features and benefits of your product. A great script will also tell a story that connects with your audience and makes them feel emotionally invested in your product.
Choose the right format
When it comes to marketing videos, there are plenty of different formats to choose from, like animated explainers and testimonial videos. Choose the format that best suits your product and message – if you’re not sure what would work best to achieve your strategic goals, we’d be happy to give you a few ideas.
Here’s an example of a powerful testimonial video for kitchen brand Kutchenhaus…
Keep it short and sweet
Attention spans are limited, so keep your video short and to the point. We usually recommend a length of 60-90 seconds for a promo, a little less for a social media video, and a little more for an educational video.
We kept things short and snappy with this promo for British Corner Shop:
Show, don’t tell
Instead of just talking about your product, show it in action! Use visuals to demonstrate how your product solves a problem or improves the user’s life, and create a virtual experience that makes the viewer imagine what it would be like to own your product for themself.
We put the product in the spotlight in this promo for safety company AB Dynamics…
By following the tips above, you should be well on your way to creating a marketing video that effectively promotes your product and generates sales. If you’re looking for a professional video marketing agency to create a series of product marketing videos that really deliver, we can help!
Our video marketing retainers give you a consistent stream of quality content designed to hit your strategic goals – get in touch today to see what we could do.
