This video strategy will make you cheddar without being cheesy.
Cheesy, like that pun – but seriously; we’re seeing our clients win back customers with this often-overlooked video….
It is the humble, mundane process video – which is now basically a “we are open for business and we are doing our bit to keep you safe so come and spend some money” video.
So why do you have to do it?
Number one, it works. We’ve been doing it all year, and it’s about removing mystery. It removes doubt. It illuminates a path of how people can work with you. And gets rid of that looming COVID shadow of uncertainty.
It removes friction from the buying journey. It guides customers to the sale. And if you’re selling an experience, then it needs to be visual and that’s way more engaging than a sign or a text. So that’s why the video really works.
How do you make it work for you?
It’s about execution. So an animation is going to work really well for a service business, but not so well for a real-life-premises kind of business.
Testimonials are great for B2C and public-facing businesses.
Walkthroughs are a solid choice for most people, and we’ve got three tips on how you make sure it’s as effective as possible:
One – keep it simple.
Two – keep it entertaining, or at least visually stimulating.
Three – keep it relevant.
So having a process video where you tell your customers how exactly do business with you right now is important beyond the COVID era. But during the COVID era, it’s a crucial piece of your video marketing.
Obviously, when it comes to video marketing, we can help you out – but if you’re doing it yourself, then hopefully this video guides you.
If you want some more advice, drop us a message and we’d love to walk you through your options.
