TDLR: We dive into exactly what goes into crafting and impactful video, and what to look for from your video content agency...
Ask 100 people why they might need a video production company, and we’ll bet most will say the same thing; they need someone who knows their way around a camera, and has the best technical kit and know-how to make the video look as high-end as possible.
It’s a fair answer! When it comes to business, you’ve got to look professional, and a video production company is there to do exactly that for you.
There’s just one caveat (and it’s one, by the way, that gets missed by many)… there’s a lot more to creating an impactful marketing video than just filming it.
A good video production company can bring a lot more to the table than simply operating a camera, lighting a shot and delivering a mediocre edit. When you engage a production company to produce a video for you, you should be getting as much value out of the process as possible… it’s your money, and at the end of the day it needs to deliver results for you as a business if you’re going to see any kind of ROI.
Of course, that involves a lot more than simply telling your video production company what you want them to film and watching them do it.
We’ll listen to what you want… and we’ll share ideas, too
At the very beginning of the video production process, we’ll sit down with you and take time to learn more about your business, what you do, who your audience is, and how best to engage with them. These conversations are essential if we’re going to deliver a final product that really works for your business.
Often, clients will come to initial meetings with a good idea of what they want from their video and the kind of shape they might like it to take. That can be really helpful, and we’ll always listen to any ideas that get brought to the table so we can add our considerable experience to the mix.
Remember, video is much more than just making a company or product look good! There are so many avenues to explore here, including:
Corporate videos – to capture the essence of the business.
Training videos – to enable new employees to feel welcome and engaged from the minute they start working for you.
Product videos – promoting a new product to look amazing and better than the competition.
Recruitment videos – making your business look like the best place ever to work at. A good video can save a fortune in recruitment costs!
Events videos – if your events look stunning, it will help promote so many aspects of your business.
Aspirational videos – Many businesses evolve from small beginnings to become much bigger players in their marketplace, and it may be time to use video to demonstrate this new aspirational perspective.
We’ll also share our own ideas, and in particular, our thoughts on what you’re setting out to achieve from the process, along with what approach we can take to help you achieve those objectives.
We want to know the details: what results are you looking for? If you are looking to increase your customer reach, sell more products and any number of pertinent objectives.
Having clear, focused goals from the outset is key to ensuring a smooth and efficient production process and making sure that the video we procedure delivers against the key objectives.
What about your other marketing and social channels?
Creating a video for your business is just the first step. Figuring out how to reach your audience in the best way and making the most of your investment with us, so viewers don’t just scroll on by, is a very important aspect.
Understanding which platforms will deliver best for your product or service may not fall under your own expertise, but it is part of what we do here at Life Media UK on a daily basis with our clients. We can help guide you with what videos you should publish on which social media channels in order to align with an effective content strategy that works across multiple marketing channels. Again, it comes back to knowing your customers inside out; what social media platforms do they use? When do they normally use them? Do they tend to engage with short-form or long-form videos?
Having a great video can be a huge asset to your business, but only if you are able to make sure it reaches the right people in the right way and at the right time. And if you’ll be using the video in-house, how might you best deliver it?
What next?
It all starts with an initial chat, so if you’re thinking about getting a new video made, or if you’re still on the fence and would like to ask a few questions first, we’d be more than happy to help.
There are a lot of things to consider when producing a video, including budget, of course, logistics, style, length, and timeframe; it’s a long list! There’s no one-size-fits-all approach here, and we’ll always try to be as flexible and adaptive as we can to meet our clients’ needs. Early conversations are really helpful in helping us to understand more about your business, any limitations or restrictions you might be working with, and what kind of results you want to achieve from your video.
Ultimately, we love you to walk away feeling that you’ve been part of a collaborative, creative process that has brought you the commercial results you were looking for, at maximum value to your business.
If that sounds like something you could benefit from, feel free to get in touch – we’d love to hear from you and find out a little more about your product or service.
