We recently worked with IMSM, Wiltshire-based ISO specialists with offices across the globe. Our challenge with IMSM was to make the most of their many brand advocates and use these glowing testimonials to help them build trust amongst potential new clients.
Case study videos are always fun to shoot, but they’re even easier when you’re working with people who are such big fans of the brand in question – IMSM’s clients were super enthusiastic about their ISO experiences, which made our job a breeze. All we had to do was capture their thoughts, and craft them into compelling video case studies for IMSM to feature across their marketing channels.
Nick Kumar, Marketing Manager from IMSM explains their motivation for creating the case study videos; “We wanted to capture testimonials from some of our clients who have really seen, and continue to see, the benefit to their business of having an ISO. A video testimonial really has so much more impact than words on a page; hearing from real people makes it far more relatable.”
We couldn’t agree more – viewers tend to retain around 95% of a message when delivered in video form, compared to 10% of written content. The emotive element of a great case study video establishes a personal connection with the audience and helps drive the decision-making process by building valuable trust with your brand.
When it came to the shoots, we headed off to visit IMSM’s clients at their own premises, allowing us to tell the full story of how ISO certification has helped them step up their businesses.
Here’s what IMSM thought of the filming process; “The Life Media team are always friendly and very professional. They always manage to get the filming process done quickly, making sure that our clients feel comfortable and that none of their day-to-day operations are disrupted by filming.”
We shot at IMSM’s client JDT Utilities, capturing their story of how ISO 14001 certification showcases their green credentials, as well as how much support they recieved from IMSM along the way:
This second case study video for IMSM took us to Fred Pope Engineering Services, and spotlights how the team achieved ISO 9001 thanks to IMSM’s expert guidance, and how the business has blossomed since:
We’re pleased to see that video has formed a key part of IMSM’s marketing strategy; “We have had such good feedback on the current videos, and with many new initiatives coming in 2024 we’ll definitely be creating more video content in the future!”.
When it comes to building brand trust, there are few things as powerful as a great story. We create testimonial videos for businesses across the UK to tell the stories of their biggest fans, and deliver a video that packs so much more punch than a Google review.
Talk to us today to get your own testimonial video.
