Ready to up your game with some killer video content? You’ve landed in the right place.
We’re spilling the beans on the 10 best video content strategies that will take your biz from meh to marvellous. So, grab a cuppa and let’s dive in!
1. Customer testimonials 🗣️
Nothing beats a good ol’ testimonial video. Get your happy customers on camera sharing their amazing experiences for the world to see – authenticity is key here, so keep it real and relatable. We’ve used this across industries and it wins every time. Social proof is powerful!
2. Behind-the-scenes (BTS) 🎥
Everyone loves a sneak peek. Show off the magic that happens behind the curtains of your company with a behind-the-scenes video. This helps to humanise the brand, build an authentic connection and educate your audience.
3. How-to videos 📚
Got some industry know-how? Share it! How-to videos are super engaging, add real value to your viewers, and position your organisation as an authority and industry expert.
4. Live streaming 📡
Go live on social media to connect with your audience in real-time. Host Q&A sessions, product launches, or even a casual chat about industry trends. Live streaming adds a personal touch that pre-recorded videos just can’t match.
5. Explainer videos 📽️
Break down your services or products into bite-sized, easy-to-digest videos. Explainer videos are fantastic for educating your audience and showcasing what your company can do for them. Furthermore, you can articulate the pain you solve which allows you to explain your solution in more context. Never assume that your audience know you can fix their pain point!
6. User-generated content (UGC) 📱
Encourage your customers to create their own content featuring your products or services. UGC is not only a cost-effective form of social media video, but it also builds a community around your brand, and it’s a truly authentic way to promote your brand.
7. Animated videos ✨
Add some fun to your content with animations. They’re perfect for explaining complex ideas in a simple and engaging way, or making those intangible services feel much more real. Plus, they’re just plain fun to watch!
8. Product demos 🎬
Showcase your products in action. Product demo videos are a great way to highlight specific features and benefits, and they help potential customers see exactly what they’re getting – something that’s vital for online sales.
9. Event coverage 🎉
Hosting or attending an event? Capture it on video! Event coverage adds credibility, and shows that your brand is active and engaged in the industry.
10. Seasonal content 🌸
Tailor your video content to fit the season or upcoming holidays. Seasonal content is timely, relevant, and can be a lot of fun to create and share.
So, there you have it! Ten top-notch video content strategies to elevate your marketing game.
Need help bringing these ideas to life? We’re your go-to video agency in Bristol, ready to turn your vision into reality. Get in touch to start your video journey today.
