Imaginatal approached us when their PPC provider suggested that a video would increase the conversion rates of their online advertising – we were briefed to create a short but effective video advert, that could be created during lockdown, and produced extremely quickly… no pressure!
The Results:
In short, the results were fantastic. Imaginatal were already carrying out a successful Google Ads campaign, but after the video was introduced their sales doubled. This was a brilliant win for Imaginatal, and we took great pride in playing our part.
This case study shows how a short, simple and well-executed piece of video content can completely transform the results of your marketing activity. This is why we love video!
Client case study: Imaginatal
Imaginatal are a private ultrasound clinic, who provide a range of services for pregnant mothers and expecting couples. They are a vibrant brand with a focus on fun and family.
Darlington Gono from Imaginatal approached us at Life Media UK when their PPC provider suggested that a video would increase the conversion rates of their online advertising. He briefed us to create a short but effective video advert, that could be created during lockdown, and produced extremely quickly… no pressure!
The Strategy:
After going through our structured creative process, we agreed that a short problem-solving animated explainer video was going to be the most effective and time-efficient video marketing solution. We also wanted to include a set of supporting graphics, to help widen the impact of the overall campaign.
It was important for us to make sure that the animated explainer video directly answered the most pressing question for the target audience; “How can I visit an ultrasound clinic during lockdown?”.
We had to approach this in a sensitive way, reassuring viewers of the safety measures in place in the clinic during this worrying time, as well as using clear sales messages to attract new patients and promote the Imaginatal brand.
The Creation:
We worked with Darlington and his team to write the script, storyboard the animation and produce a draft for his approval, meeting over video call to discuss key elements.
Once we had a draft in place, our in-house composer was able to craft a beautifully bespoke piece of music to accompany the film. We love creating custom tracks for our videos, as it lends a real professional feel, and allows you to convey your brand in an honest way.
Lastly, we pulled in all the pieces and finished the final draft ready for launch. The finished video spoke directly to the target audience, providing comfort and clear information to expectant parents. This resulted in a video that resonated highly and performed extremely well.
Here’s what Darlington at Imaginatal had to say…
