When we first met MD Paul Gough, he explained that whilst he did use social media, he was more interested in how he could leverage video within his sales process. He wanted something that would increase conversion rates, bring in leads and build trust quickly…
The Results:
Paul openly states that when we first spoke about price, he was unsure about the size of the investment… but in hindsight, he thinks that same price is now a ‘pittance’ when compared to the amount of business those videos have won him.
Client case study: Gough Mortgage & Protection
Gough Mortgage & Protection is an independent whole of market mortgage broker. They offer a high-quality service, are extremely knowledgeable and have a great reputation throughout Bristol.
When we first met MD Paul Gough, he explained that whilst he did use social media, he was more interested in how he could leverage video within his sales process. He wanted something that would increase conversion rates, bring in leads and build trust quickly.
The Strategy:
We knew that Paul had a very engaged client base, so suggested 3 different video marketing strategies to capitalise on this:
1) A promotional film – to define the USPs of the brand and outline the value proposition in a simple and effective way
2) Testimonial films – to provide a huge amount of social proof, to help increase conversion rates and build trust
3) Educational vlogs – to build credibility and authority for Gough Mortgages, by helping prospects and nudging them through the sales funnel.
The Creation:
We worked with Paul to write scripts and questions, visit clients, capture footage and piece together the 3 different types of films. We also used a teleprompter with Paul so that he could deliver the script word for word. This is extremely important in the financial sector as regulation is so tight that a slip up here, would result in wasted time and money.
