Rawlings is a leading independent packaging specialist, supplying bottles and jars of all types to a diverse range of market sectors. Rawlings were having their website completely re-built, and decided they needed some fresh marketing content to match…
The Results:
After launching their new video, Rawlings saw a jump in their conversion rates, as well as a huge increase in new enquiries. They also saw an increase in page dwell time on the website, which is another positive performance indicator that people are enjoying the video content, and that it’s keeping users on the website for longer. Mission accomplished.
Client case study: Rawlings
Rawlings is a leading independent packaging specialist, supplying bottles and jars of all types to a diverse range of market sectors.
Rawlings were having their website completely re-built, and decided they needed some fresh marketing content to match…
The Strategy:
We took the Rawlings team through our creative process, during which we discovered that they wanted to increase conversion rates and showcase their USPs as a business.
After working with them to uncover details of their ideal clients and areas of business they wanted to promote, it was clear that a series of case study films were going to work extremely well. We also realised that an overall promotional film, that utilising some of the soundbites from the testimonials and exploring the USPs of the company, would also sit really nicely on their new website homepage.
The Creation:
We worked with Rawlings to choose 3 different types of client that they wanted to attract and market to. We then worked with them to write a script and structure to the promotional film. This meant crafting a narrative that encapsulated the ethos of Rawlings, as well as appealing directly to their target audience.
